![]() ![]() The Blair Shark Project? Only maybe it could be the ghost of a shark, and. I wish they hadn't stopped making sequels after number 4. What was it called again? Oh, that's right: Jaws. Nah, I think they already made a film about that place. what's another place that sounds like "Burkittsville"? "Burkittsville" sounds pretty good, though. Now, then, the Blair Witch thing actually took place near Burkittsville, but the good folks there would run us out of town if they thought we were making another horror movie in the area. Wait a minute: EXPERIMENT! Yes! That's got just the right feel to it. What's another word for "project"? Thesis? Action Item? No, no, those will never do: how about Hypothesis? Nah, nobody could pronounce it. Oh, but we can't say "project": they'll think we're plagiarizing, and heaven knows we would never be guilty of that. A ghost maybe? Yeeaahh, that'll do: we'll get some kids with camcorders, and instead of the woods, we'll set 'em loose in a haunted house. the first film was about a witch, so we'll have to make our film about something else. You can almost see in your mind's eye how the planning must have gone. Not even its "official" sequel dared to follow the path into the woods which the original had blazed.īut there are still people in the film business whose lack of common sense exceeds even their lack of imagination, and it is to these people that we owe the existence of The St. So unlike The Exorcist or Dawn of the Dead, Blair Witch was a cultural phenomenon which left very few overt copies in its wake 1. ![]() and all over America came the sound of grinding teeth, as producers across the country wondered in vain how to exploit the movie's success to their own advantage.īlair Witch's legitimate promoters put the final nail in the coffin by over-merchandising the film, releasing further "lost footage", pseudodocumentaries, Fotonovels, comic books and stick-figure tchotchkes until everybody was truly, truly sick of it. And so, a movie made for a measly few thousand bucks proved to be the most profitable film of all time. ![]() ![]() The setup for the film was deceptively simple, the sort of thing that makes would-be filmmakers slap their foreheads and say, "Why didn't I think of that?" The really funny things about the film's success are first, that the creators of Blair Witch had a terrible time drumming up support for their project - everybody thought they were nuts - and second, that once they'd unleashed their creation on the world, it proved to be absolutely inimitable. As Joe Berlinger will no doubt tell you, The Blair Witch Project was a tough act to follow. ![]()
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